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2015 Honda Fit Multimedia Advertising Campaign Showcases...

The all-new 2015 Honda Fit is launching with an integrated advertising campaign themed "Fit for You," with TV spots starring comedian Nick Thune. Other components of the campaign will roll out in conjunction with the TV spots, including digital and social media activations and a multicultural campaign extension featuring award-winning drummer Questlove. Overall, the campaign aims to have cross-generational appeal while specifically targeting Gen-Y customers with additional integrated paid media placements in music and gaming.

Highlighted across the entire 2015 Fit marketing campaign is the Fit's unrivaled space and versatility and class-above technology features—including standard Bluetooth® HandsFreeLink®i…

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2014 Civic Si Ups the Ante with More Power, Higher Tech and Sportier Coupe Styling

With more power, a retuned suspension, an upgraded interior, a host of new features and a restyled coupe model, the 2014 Civic Si is ready to impress. Add to this a Best Resale Value Award3 from trusted vehicle valuation source Kelley Blue Book and a minimal $275  increase in the starting price, and the 2014 Civic Si is poised for success. The 2014 Honda Civic Si Coupe goes on-sale tomorrow, March 12, with a…

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