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2015 Honda Fit Multimedia Advertising Campaign Showcases...

The all-new 2015 Honda Fit is launching with an integrated advertising campaign themed "Fit for You," with TV spots starring comedian Nick Thune. Other components of the campaign will roll out in conjunction with the TV spots, including digital and social media activations and a multicultural campaign extension featuring award-winning drummer Questlove. Overall, the campaign aims to have cross-generational appeal while specifically targeting Gen-Y customers with additional integrated paid media placements in music and gaming.

Highlighted across the entire 2015 Fit marketing campaign is the Fit's unrivaled space and versatility and class-above technology features—including standard Bluetooth® HandsFreeLink®i…

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Honda HR-V Compact SUV to Join All-New 2015 Fit as Honda Expands Small Car Lineup

Honda will continue to expand its lineup of small cars aimed at the next generation of buyers with the launch of the 2015 Fit subcompact car (http://automobiles.honda.com/fit) and the all-new compact SUV, the Honda HR-V (http://automobiles.honda.com/hr-v) that will come to market this winter. Together the Fit and HR-V will represent a significant growth opportunity for Honda in the U.S., with both models produced at the automaker's newest North American manufacturing facility located in Celaya, Mexico, which allows for production flexibility to meet market demand.

"Both Fit and HR-V demonstrate how…

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Honda Named Most Trusted Brand and Best Overall Brand for KBB.com's 2014 Brand Image Awards

New-car shoppers have once again recognized the Honda brand (automobiles.honda.com) as the 'Most Trusted Brand' and 'Best Overall Brand' in Kelley Blue Book's 2014 Brand Image Award study. This is the third straight year that Honda was named the 'Most Trusted Brand' and the second consecutive year as the 'Best Overall Brand,' as decided by non-luxury shoppers.

"A brand is really built over the long haul through consumers' experiences with its products, and Honda is committed to delivering class-leading vehicles that provide lasting enjoyment and value to our customers," said Jeff Conrad, senior vice president and general…

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2014 Civic Si Ups the Ante with More Power, Higher Tech and Sportier Coupe Styling

With more power, a retuned suspension, an upgraded interior, a host of new features and a restyled coupe model, the 2014 Civic Si is ready to impress. Add to this a Best Resale Value Award3 from trusted vehicle valuation source Kelley Blue Book and a minimal $275  increase in the starting price, and the 2014 Civic Si is poised for success. The 2014 Honda Civic Si Coupe goes on-sale tomorrow, March 12, with a…

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