Honda of Concord

   

Honda is bringing the years biggest racing game to the 2013 Chicago Auto Show with the launch of Forza Horizon on Xbox 360. Chicago Auto Show attendees will have the opportunity to play the games new downloadable Honda Challenge Car Pack in the Honda booth located in the South Hall Feb. 7 thru 10. With the Honda Challenge Pack, players will have the option to race three, distinct performance-oriented Honda models: a new 2013 Civic Si Coupe, an original 1986 Civic Si, and the Honda Performance Development B-Spec Rally Fit.

In addition to playing the new game, attendees can virtually race against Honda IndyCar driver Scott Dixon and try to beat his fastest time in a 2013 Honda Civic Si. The "2013 Civic Si Challenge" contest awards the fastest racer the opportunity to meet the Indianapolis 500 winner in-person and receive a custom Civic Si-themed Xbox 360 gaming console.

Starting on Feb. 15, a photo contest will launch on the Forza Horizon online community encouraging players to submit photos taken in-game of the 2013 Civic Si. The best photo will be featured on Honda social media channels and on the Honda web site. Winners of the photo contest will also receive a custom Civic Si-themed Xbox 360 gaming console.

About Honda
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2013, Honda marks 40 years of the Civic model, with more than 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally¹ sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
For consumers: http://automobiles.honda.com/civic/
Facebook: http://www.facebook.com/HondaCivic
YouTube: www.youtube.com/honda
Flickr: www.flickr.com/hondanews
Twitter: www.twitter.com/honda
Pinterest: http://pinterest.com/honda
Google+: https://plus.google.com/+honda

¹Honda products are produced using domestic and globally sourced parts.

About Forza
Celebrate speed, music and style at the Horizon Festival! Forza Horizon combines legendary Forza authenticity with the freedom of the open road. Forza Horizon is exclusively on the Xbox 360 and is now available in a Limited Collectors Edition ($79.99 U.S.) and a Standard Edition ($59.99 U.S). The game is rated "T" For Teen by the ESRB. According to MetaCritic.com Forza Horizon is the highest-rated racing game on the Xbox 360 this holiday season.

Connect with Forza:
Web: www.forzamotorsport.net
Facebook: www.facebook.com/forzamotorsport
Twitter: www.twitter.com/Turn10Studios
YouTube: www.youtube.com/Turn10Studios

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The new Civic TV campaign connects Honda's philosophy-a passion for innovative thinking and continuous improvement-to other real inventors, makers and explorers in the world who are never satisfied and always working to develop better solutions. The campaign has sparked curiosity about the innovations featured in the new Civic TV spot. Capitalizing on that momentum, Honda is launching a collection of live chats, the #HondaInnovator Series.

The #HondaInnovator Series uses Facebook, Instagram, Pinterest, Twitter and YouTube to drive curiosity and conversation. At http://www.hondainnovator.com, users are able to tweet questions to several inventors…

Honda's innovative and interactive ECO Assist fuel-efficiency coaching technology has been named to Green Car Journal's Top 10 Green Car Technology List for 2013. Short for "Ecological Drive Assist System", Honda's ECO Assist is available on some of the most popular Honda models, including the 2013 Civic, CR-V and Accord.

Honda's ECO Assist technology can help drivers develop driving habits that enhance fuel efficiency by observing the speedometer background's response to driving practices. Fuel-saving behaviors like smooth acceleration and braking make the meter glow green. Less fuel-efficient driving habits will cause the meter glow blue-green, while aggressive starts and stops that consume extra fuel cause the meter to glow blue. In addition to the ECO Assist technology, drivers can also engage the green, dash-mounted "ECON" button to further optimize control of the transmission, engine and other powertrain elements to help conserve additional fuel.

"Honda developed the driver guidance and driver feedback functions of ECO Assist to help drivers improve their fuel economy, and in turn, to also benefit our environment," said Art St. Cyr, vice president of product planning and logistics at American Honda. "The visual nature of the technology is intended to help drivers improve their efficient driving skills by making it a more fun and rewarding experience."

On Honda hybrid and alternative fuel models, a fuel efficiency scoring function located in the gauge-cluster's Multi-Information Display (MID) provides further feedback about cumulative, long-term driving style. The MID also allows drivers to view fuel economy figures for the past three trips, as well as instantaneous and average fuel economy statistics. The scoring function encourages drivers to take an interest in developing fuel efficient driving habits over the long term and rewards their efforts with growing foliage.

The Green Car Technology Award honors important enabling technology helping to create a new generation of fuel-efficient, alternative-fuel, or low-emission vehicles. Technologies considered for the award range from advanced powerplants and drivetrain components to on-board systems that work toward increasing efficiencies, reducing petroleum use or improving environmental impact. Qualifying technologies must be in use by vehicle models currently on the market today.

"Honda's ECO Assist system was selected as a Green Car Technology Award finalist for its innate ability to help drivers enhance their fuel efficiency," said Ron Cogan, editor and publisher of the Green Car Journal and www.CarsOfChange.com. "In an era of increased demands on environmental performance from consumers and government alike, we wanted to highlight the innovative technologies like ECO Assist that make their incredible achievements possible."

Honda Environmental Leadership
In addition to the ECO Assist system, Honda is committed to further advancements in fuel efficiency, with a focus on the broad application of technologies such as VTEC and Variable Cylinder Management (VCM), and the expanded application of Honda hybrid technology. In October 2011, Honda debuted a new lineup of advanced gasoline engines using new 'Earth Dreams' powertrain technology, which will serve as the foundational technology to advance the fuel efficiency of Honda and Acura vehicles. Honda has also led the Union of Concerned Scientists (UCS) rankings of overall vehicle environmental performance since 2000, and a Honda vehicle has topped the list of America's greenest vehicles from the America Council for an Energy-Efficient Economy (ACEEE) for 15 consecutive years.

Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
For consumers: http://automobiles.honda.com
YouTube: www.youtube.com/honda
Flickr: www.flickr.com/hondanews
Twitter: www.twitter.com/honda
Facebook: http://www.facebook.com/Honda
Pinterest: http://pinterest.com/honda/
On Google+

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As avid Honda enthusiasts, we at Honda of Concord are interested in Honda news even if it doesn't directly pertain to us here in the Concord area.

Such is the case with the all-new Honda GEAR Concept which recently debuted at the Montreal Auto Show, and that we wish would make its way to our showroom at 7650 Bruton Smith Blvd Concord, NC 28027 as it would likely be a huge hit with younger…