Pinterest is the Newest Social Media Platform for Honda
Normally, it's easiest to measure an automaker's success by looking at sales numbers. For example, our favorite automaker sold over 25,000 units of the popular 2012 Honda Civic in April alone. Therefore, Honda of Concord can infer that Honda is doing quite well in the area of subcompacts. However, we'd argue that sales stats aren't the only numbers that prove Honda is well-liked.
Figures show that Honda garners a great deal of attention in the realm of social media. In fact, the Japanese automaker has over two-million "Likes" on Facebook and rounded up over 40,000 followers on Twitter. Now, Honda is out to conquer Pinterest as well.
For those who prefer to stick with the original social media trio (Facebook, Twitter, and YouTube), allow Honda of Concord to provide a bit of background. Pinterest got its start in 2010 and encourages users to share digital content by "pinning" their favorite images to virtual pin boards. Part one of the Big H's strategy in diving into the Pinterest scene is to create a venue for sharing images of new Honda vehicles before they arrive on lots like 7650 Bruton Smith Blvd. Concord, NC 28027.
The second part of the automaker's Pinterest plan includes an innovative campaign to encourage users to go ahead and take a "Pintermission." As the name implies, a "Pintermission" is a short break from Pinterest. Honda has identified top "pinners" and awarded them with $500 to take this break, get out into the world, and actually experience some of the things they've been pinning about. One lucky winner is planning to put the cash towards a trip to Hawaii. Others, however, opt to use the money to buy foods, clothing, etc. that have caught their eye online.
Whether you're planning to hop onto Pinterest and start pinning your favorite new Honda models or not, you can take heart knowing Honda is always on top of the latest technology. To learn more about innovative Honda strategies, feel free to contact us online and engage in discussion with our team members.