Filed under: Marketing/Advertising, Crossover, Honda, Rumormill

Sometimes consumers equate "value" with "cheap." Honda of Concord would like to clear up this confusion and inform those in the Charlotte area that these two are not the same. Take for example the Honda Fit. While the stellar subcompact may not be the least expensive vehicle in its segment, it certainly has the most value. This means that you might pay a higher price at first but thanks to the model's durability and excellent construction, the Fit will end up costing you less over the long run. And that, we'd argue, is much better than the alternative…

Honda Motor Co., Ltd. announced that Honda's cumulative worldwide hybrid vehicle sales surpassed 800,000 units as of the end of December 2011. This milestone was reached 12 years and two months after the start of sales of the first generation Honda Insight in Japan in November 1999.

Honda introduced the first-generation Insight, Civic Hybrid and Accord Hybrid equipped with Honda's original lightweight and compact Integrated Motor Assist (IMA) hybrid system. More recently, following the introduction of the second-generation Insight in 2009, Honda has introduced a total of six new hybrid models in the last three years to…

Honda delivered a 2013 Fit EV battery-electric vehicle to the city of Torrance today as one of the first major steps in the Honda Electric Vehicle Demonstration Program, a prelude to the retail market launch of the Fit EV with customers in California and Oregon this summer.

The delivery was marked by a ceremony at the Torrance City Hall, at which a key to the Fit EV was presented to Torrance Mayor Frank Scotto by Steve Center, vice president of the Environmental Business Development Office at American Honda.

"This is an exciting day as we take another important step toward…

By Adam Yamada-Hanff

The last time Honda Accord was redesigned was in 2008. Thus, this is a welcome addition to freshen up Honda's lineup. The new Accord looks a bit more muscular than the previous version. Honda is clearly at least taking cues from current design trends.

"The Accord coupe made a grand entrance at NAIAS when it rolled out to the stage with red paint so stunning it looked lickable. Some new chrome trim accents and integrated rear decklid spoiler were among the additions to this already popular model. Personally I think it's the best Accord looking…