Honda of Concord

American Honda Motor Co., Inc., today reported January 2012 monthly new-vehicle sales of 83,009, an increase of 8.8 percent over January 2011. The Honda Division posted January 2012 sales of 74,628, an increase of 9.3 percent year-over-year.

In its first full month of sales, the all-new Honda CR-V set a January record with sales of 18,960, up 16.0 percent over last year's record-setting total of 16,339. The Civic also continued to build momentum with sales of 21,883, up an impressive 49.5 percent compared to January 2011. The Accord posted January sales of 13,659, up 1.5 percent from the same period last year. Honda's Ridgeline pickup posted its second consecutive month of double-digit sales growth, up 45.6 percent year-over-year to 1,245 units.

"Honda's return to full strength on the manufacturing front is already beginning to pay dividends on the sales floor," said John Mendel, American Honda executive vice president of sales. "On top of kicking off 2012 with record January sales for the new CR-V, it's gratifying to see how many Civics we can sell when we actually have Civics to sell. It's great to see customers embrace this great vehicle now that our dealers have enough cars on their lots."

The Acura Division's January sales totaled 8,381, up 5.3 percent compared to January 2011, with two models registering strong sales increases. Sales of the TL sedan reached 2,283, up 43.4 percent from the same period last year, while TSX sales totaled 2,266, a year-over-year increase of 16.7 percent.

For more information about Honda vehicles, please visit www.automobiles.honda.com. For media inquiries please visit www.hondanews.com. For more information about Acura vehicles, please visit www.acura.com. For media inquiries please visit www.acuranews.com.

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Monika Weymouth, LGA Kendra Jacobs, Hendrick Automotive Group

weymouth@lgapr.com   kendra.jacobs@hendrickauto.com

704-552-6565 ext. 109     704-567-3696

HENDRICK AUTOMOTIVE GROUP ACQUIRES ITS FIRST

CHARLOTTE-AREA CHRYSLER DODGE JEEP RAM DEALERSHIP

 

CONCORD, N.C., February 2, 2012 ???Hendrick Automotive Group finalized its acquisition of Tim Marburger Dodge Chrysler Jeep this week. The dealership, located at 287 Concord Parkway, has been renamed Hendrick Chrysler Dodge Jeep Ram of Concord.

 

The store will be Hendrick Automotive Group???s first Chrysler Jeep Dodge Ram location serving its home market of Charlotte.

 

???We???re thrilled to now offer Chrysler, Jeep, Dodge and Ram to the Charlotte area,??? said Tom Blocker, Executive Vice President and Chief Operating Officer of Hendrick Automotive Group. ???We saw sales of these brands grow more than 25 percent last year alone. They???re excellent products, and we???re excited to have them available to our customers here.???

 

Wes Watkins will serve as the dealership???s Executive Manager and offers 23 years of experience with Hendrick Automotive Group. He also will serve as General Manager at Honda of Concord, a position he???s held since 2001.

 

???Our focus will continue to be on offering the best possible experience to every person who walks in the door, whether it's in sales or service,??? Watkins said. ???We hope all Chrysler, Dodge, Jeep and Ram customers in the region will visit the dealership and experience the Hendrick commitment to its customers and community. We want to earn their business.???

 

Hendrick Chrysler Dodge Jeep Ram of Concord will offer more than $4 million in new inventory and an expanded product selection, all available immediately. In addition, the 40,000-square-foot dealership will offer its customers oil changes starting at $9.95, full service on Saturdays, shuttle service, a parts boutique and access to free Wi-Fi.

 

Information on future Hendrick Chrysler Dodge Jeep Ram of Concord career opportunities will be available at www.HendrickCareers.com.

 

About Hendrick Automotive Group

Encompassing more than 100 franchises from the Carolinas to California, Hendrick Automotive Group is one of the largest automotive retail organizations in the United States. Headquartered in Charlotte, N.C., the company employs more than 7,000 people across 12 states.

 

For more information, please visit www.HendrickAuto.com. Follow the dealership on Facebook at Hendrick Chrysler Dodge Jeep of Concord, or on Twitter at @HendrickCDJ.

Award-winning actor Matthew Broderick is starring in a fourth-quarter Super Bowl commercial to promote the all-new 2012 Honda CR-V.

"Matthew's Day Off" is part of an integrated, multiplatform advertising campaign that began earlier this month to support the launch of the all-new Honda CR-V. The campaign encourages the active, hip Gen-Y audience transitioning between their carefree twenties and their more focused thirties to conquer their aspirations by completing their own "Leap List."

"Our primary goal is to support the launch of the all-new CR-V, a pillar vehicle in the Honda lineup, while representing the inherent fun and youthfulness of the Honda brand," said Tom Peyton, Honda brand manager, American Honda Motor Co., Inc.

Playing off the Leap List concept, "Matthew's Day Off," directed by Todd Phillips (The Hangover, Due Date, Old School), stars Broderick playing himself while drawing on his well-known coming-of-age character that the CR-V target audience grew up watching.

"As with our other CR-V commercials that began airing this month, this fun commercial reminds viewers to go out and embrace life do the things you want to do, not just the things you have to do," said Joe Baratelli, EVP, ECD at RPA, Honda's longstanding agency of record.

Hidden in the commercial are dozens of "Easter eggs" reflective of the original film. Fans are encouraged to watch the spot closely to see how many references they can find. For example, an iconic vest that was worn in the original movie is visible in a department store window that appears briefly. To view the commercial and comment on the "Easter eggs," viewers can go to http://www.facebook.com/hondacrv.

To build anticipation for Honda's Super Bowl commercial an eight-second teaser, "Coming Soon," was loaded onto YouTube on Jan. 26 and amassed nearly four million views. A pre-game release of a 2-minute 23-second extended version of "Matthew's Day Off" will be supported by public relations, search marketing and social media. In addition, Honda fans will get a sneak peek of the Super Bowl ad on Honda's Facebook page and Google+ page, which was just launched last week. Fans are encouraged to use the hashtag #dayoff online when talking about Honda's Super Bowl commercial. Momentum will continue the week after the game with several large portal takeovers featuring "Matthew's Day Off."

About the 2012 Honda CR-V
On-sale nationwide, the all-new, fourth-generation 2012 Honda CR-V introduces an upscale styling direction, greater fuel efficiency, and added features and functionality. Compact on the outside and roomy inside, the CR-V represents an ideal balance for size and capability in the entry SUV segment. The all-new five-passenger CR-V offers improved car-like interior comfort, a smoother and quieter ride, and even more innovative features than the previous model.

About Honda
Honda offers a diverse lineup of 12 cars and trucks that include the mid-sized Accord, compact Civic, CR-V crossover SUV and Odyssey minivan. Honda also offers a wide range of fuel-efficient and low-emission vehicles that include the Insight hybrid, Civic GX (compressed natural gas-powered vehicle), Civic Hybrid, CR-Z (sport hybrid coupe) and FCX Clarity (fuel cell-electric vehicle). Honda began operations in the U.S. in 1959 with the establishment of American Honda Motor Co., Inc., Honda's first overseas subsidiary. Honda began U.S. production of motorcycles in 1979 and automobiles in 1982.

Connect with Honda:
Honda News & Views: http://www.honda.com/news
Honda Multimedia Newsroom (For Media Only): http://www.hondanews.com
Honda Super Bowl ad on YouTube: http://www.youtube.com/honda
Honda CR-V on Facebook: http://www.facebook.com/hondacrv
Honda on Twitter: http://www.twitter.com/honda
Honda on Flickr: http://www.flickr.com/hondanews
Honda CR-V Web Site: http://automobiles.honda.com/cr-v
Honda Web Site: http://www.honda.com

Honda of Concord is hosting a contest that will run from TODAY, January 31, 2012 until February 27, 2012 to win 2 PREMIUM Tickets to see the musical Jersey Boys in Charlotte! 



These tickets are second row, center, and are valued at $135.00 EACH. Tickets are for the Thursday, March 8, 2012 show at 7:30 p.m. 

What and who are the Jersey Boys, you ask?

The website for the National Tour Production of Jersey Boys states: "Jersey Boys is the winner of the Best Musical Award on Broadway, in London and Australia, this blockbuster phenomenon takes you up the charts, across the country and behind the music of Frankie Valli and The Four Seasons. Experience electrifying performances of the golden greats that took these guys all the way to the Rock and Roll Hall of Fame: "Sherry," "Big Girls Don't Cry," "Can't Take My Eyes Off You," "Dawn," "My Eyes Adored You," and more."

All you have to do to enter is visit Honda of Concord's Facebook page HERE.  There are 8 opportunities to enter your name to win! Be sure to share the contest information with all of your friends! 


Instructions for Facebook page (if the above link does not work):  When you arrive at the Honda of Concord Facebook page, look to the left column and click on "Contests and Giveaways."  You will be able to see the contest widget on that page.

Honda of Concord thanks you and wishes you good luck!

Filed under: Marketing/Advertising, Crossover, Honda, Rumormill

To the millions of Gen Xers sitting in cubicles listening to New Wave bands on Spotify, wondering how they ever got to be so out of shape, so gray, so middle-aged and so much like their parents, this little 10-second clip that showed up on YouTube yesterday promised something great - the return of a hero, a new chapter in the generational totem that is Ferris Bueller's Day Off. Alas, amidst all the speculation that Matthew Broderick would be reprising his role in a belated sequel, comes this revelation: It's just a teaser for a Super Bowl ad.

According to Jalopnik, the ad is for Honda, and it will rehash all the best scenes in the original film. It's a big enough deal that Honda has drafted Todd Phillips, he of The Hangover fame, to direct (John Hughes, director of FBDO, passed away in 2009). Of course, this means the 1961 Ferrari 250 GT California Spider will not be appearing, replaced, according to the report, by a 2012 Honda CR-V.

Not to sound too Cameron-like, but if that's true, it is depressing. Click past the jump to see the quick teaser video.

Continue reading Matthew Broderick to reprise Ferris Bueller role in Honda Super Bowl ad?

Matthew Broderick to reprise Ferris Bueller role in Honda Super Bowl ad? originally appeared on Autoblog on Fri, 27 Jan 2012 12:30:00 EST. Please see our terms for use of feeds.

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Sometimes consumers equate "value" with "cheap." Honda of Concord would like to clear up this confusion and inform those in the Charlotte area that these two are not the same. Take for example the Honda Fit. While the stellar subcompact may not be the least expensive vehicle in its segment, it certainly has the most value. This means that you might pay a higher price at first but thanks to the model's durability and excellent construction, the Fit will end up costing you less over the long run. And that, we'd argue, is much better than the alternative.

Honda Motor Co., Ltd. announced that Honda's cumulative worldwide hybrid vehicle sales surpassed 800,000 units as of the end of December 2011. This milestone was reached 12 years and two months after the start of sales of the first generation Honda Insight in Japan in November 1999.

Honda introduced the first-generation Insight, Civic Hybrid and Accord Hybrid equipped with Honda's original lightweight and compact Integrated Motor Assist (IMA) hybrid system. More recently, following the introduction of the second-generation Insight in 2009, Honda has introduced a total of six new hybrid models in the last three years to expand the hybrid vehicle lineup and sales. Honda's annual worldwide hybrid sales for 2011 was approximately 200,000 units (up 30 percent compared to 2010), and Honda's total hybrid sales during the last three years exceeded 500,000 units. In Japan, the ratio of hybrid vehicles exceeded 45 percent of all new Honda vehicle registrations for the month of December 2011. Cumulative hybrid sales in North America reached 338,872 units as of December 2011.

As of today, Honda sells seven hybrid models in approximately 50 countries around the world. In addition, the market introduction of the ILX, the first Acura brand model equipped with a hybrid system, is scheduled for spring 2012 in North America.

Under the global environmental slogan of "Blue Skies for Our Children," Honda will continue its efforts to realize the further market penetration of hybrid vehicles to create a low carbon society.

History of Honda's Hybrid Models

Year	Month / Model introduced to the market	Honda's Cumulative Worldwide Hybrid Vehicle Sales
1999	November: First-generation Insight
2001	December: Civic Hybrid
2004	December: Accord Hybrid (North America only)
2005		April: 100,000 units
2007		May: 200,000 units
2009	February: Second-generation Insight	August: 400,000 units
2010	February: CR-Z October: Fit Hybrid	December: 600,000 units
2011	June: Fit Shuttle Hybrid (Japan only) October: Freed Hybrid (Japan only) Freed Spike Hybrid (Japan only)	December: 800,000 units

Connect with Honda:
Honda Media Newsroom (for journalists): www.hondanews.com
Honda Future Vehicles (for consumers): automobiles.honda.com/future-cars
Honda on YouTube: www.youtube.com/honda
Honda on Flickr: www.flickr.com/hondanews
Honda on Twitter: www.twitter.com/honda